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The industry disruptions in 2020 and 2021 may be seen as a positive for marketing teams as we look through the looking glass to 2022.  Brands are evaluating whether they really need in-person trade shows to market new products. Many companies are trending towards "hybrid" solutions where virtual and in-person evens collide for maximum impact.  Three STRATEGIES for events have been gaining traction moving into 2022:

  1. Virtual Trade Shows / Hybrid Models

  2. Showcase Webinars

  3. Specialized and Focused Events and User Conferences

In a post-COVID-19 world, businesses will likely scale back on frequent travel and mass gatherings making each touch with a customer or prospect even more important.  This new environment will only accelerate a growing trend towards a modified success model that fits your brand.

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