STRATEGY

MAKE A DIFFERENCE

The recent disruption will allow brands to evaluate whether they really need in-person trade shows to market new products. In the wake of COVID-19’s widespread cancellations, many vendors will determine that a more efficient strategy is to attend fewer events in-person and instead move much of their marketing budgets into less costly substitutes. Three STRATEGIES for events have been gaining traction:

1. Virtual Trade Shows

2. Showcase Webinars

3. Special Events

In a post-COVID-19 world, businesses will likely scale back on frequent travel and mass gatherings. This will directly impact trade show events, but the new environment will only accelerate a growing trend toward a fully-virtual marketplace.